BRAND
20th April 2012
As a new, independent car company, Eterniti Motors is small and recognises the need to be smart and offer something different.
London
Eterniti is unique in being based in London but it is there for a reason. Not only is the UK home to many of the most revered luxury car brands, and best engineers and craftsmen, but London is a world economic capital. It is where the world’s wealthy and influential converge.
The company will not only try to meet the demand for higher levels of luxury, bespoke specifications and exclusivity, but is aiming to produce vehicles with British engineering, craftsmanship and soul running through them.
Eterniti’s London hub will provide a physical presence in the city and a place where customers can easily talk to the company in person – not over the internet or through a third-party dealership. The comprehensive complex covering almost 7000 square metres is in Park Royal, North-West London – the historical home of the great coachbuilder Mulliner Park Ward - with a showroom, car build and service centre, and a separate atelier. The facilities will open this summer.
Atelier and Build
The facilities will allow customers to discuss their requirements with sales personnel and trim experts to create a bespoke specification. In the Nyx Atelier they can choose from a wide spectrum of body colours and trim options, ranging from traditional leathers and woods to state-of-the-art materials like clear carbon. Or they can specify whatever their imaginations can dream up - if they want platinum or gem stones then Eterniti will fulfil that wish.
Eterniti will source the materials required, and the car will then be hand-built on site by British craftsman and technicians. Even the standard-specification vehicles are hand-built on-site.
Network
The showroom will be the first of several Eterniti-owned and staffed retail outlets, differentiating the company from other specialist and boutique carmakers. The second will be in Taipei and the third, located at a prestigious address in Hong Kong, will form a dual Asia-Pacific hub. Both will offer an atelier and service facilities as well as showroom and will open during summer 2012. Tokyo is scheduled to follow in 2013.
The company is aiming to have representation in numerous cities in China by 2013.
Ownership and Customer Care
With this retail structure Eterniti will be able to provide a level of customer interaction beyond what boutique car companies have previously achieved, allowing it provide a personal service which extends from the moment a customer creates a bespoke specification throughout the lifetime of ownership.
All Eterniti vehicles will have an unlimited two-year, 100,000-mile warranty including free servicing, and UK customers will be offered finance and insurance products. Eterniti will also be able to accept customers’ trade-ins.
Beijing Auto China 2012 Press Kit:
WORLD’S FIRST SUPER-SUV
BUSINESS CASE
CREDENTIALS AND PEOPLE
ETERNITI PRESS CALL
PRODUCT
IMAGES